Better retail lighting will generate sales, says BRE
Using LED lamps in retail stores will increase sales, according to a lighting guide published by the building research organisation BRE, writes Lux Magazine.
BRE’s new guide to retail lighting reviews current practice and gives advice on how to achieve energy savings and attract customers.
Lighting should be included in the brand identity to define the image of the retailer more clearly, the guide advises. It also highlights how the use of LEDs and ceramic metal halide lamps rather than halogen will increase energy efficiency, and provides new opportunities for accent lighting.
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