Commercial pressures are driving green manufacturing up the agenda with early adopters already reaping attractive benefits, according to new research, writes

A report from sustainability think-tank The Crowd released last month pooled thinking from more than 150 CSR experts on emerging models of green manufacture as part of an in-depth crowdsourcing exercise.

It found that 68% of respondents believed returns generated by green investments have been “attractive”, versus 7% who felt they have been “disappointing”. A recognition of the business case, rather than a sense of benevolence, was identified as the primary driver in adopting such models.

More than half of respondents (53%) felt the best opportunities for progress in greener manufacturing over the next four years were resource-efficient production processes, followed by supply chain collaboration (49%) and designing products that use fewer resources when in use (44%).

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