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Future leaders put sustainability ahead of profitability when defining business success

A new generation of leaders are pulling away from the old guard to place social and environmental purpose as a crucial factor to future success, according to a report released by Coca-Cola, Cranfield University and The Financial Times, writes Greenwise business.

More than three quarters (80 per cent) of emerging business leaders believe that societal and environmental impact will be the most important indicator of future business success, with only 35 per cent holding profitability up in the same regard, the survey of MBA and MSc students and recent graduates found.

This compared to 94 per cent of current CEOs who believe profitability will continue to be the key indicator of success and 88 per cent of current leaders saying the same for shareholder value, compared to only 27 percent of future leaders.

Read more on this story at Greenwise Business

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